Tuesday, 22 April 2014

Leverage the Benefits of Mighty Google Plus



The importance of having Google plus to maneuver the search engine optimization cannot be understated. Barely, we know how good Google Plus is in influencing the user engagement. Today, larger chunk of SEO professionals are diverting their efforts to establish their presence across the globe. Of them, Google Plus is seen as the mighty marketing strategy so as to attain the maximum results.
 But, what makes Google Plus different from other available social platforms? Google offers a unique opportunity to interact with visitors through many points of contact, including You Tube, and that appears directly in search page results.
Let’s see how G+ can influence the engagement-
Improve your business profile       
Adding Google plus identity to your blog would definitely help you gain the loyal follower base. Remember, your page on Google Plus tells your business history, so it makes imperative to fill in the required fields as to – real name, image, webpage details and others.  

Relevant shared is relevant earned
Not to forget the fact that sharing the high-quality content would reap benefits in a long run. Readers will love to stay connected if they are given the content that is rich and worthy. Try to initiate a conversation on shared Google plus pages, as this would only enable you make high ranking on web searches.

Mind Your Headlines
Unlike other social media platforms, Google Plus takes in mini blog posts, for; every post demands a proper headline. Adding a nice headline would only help you stand apart from a crowd. It is only the headline what displays in Google search results. A righteous mix of headline with relevant content can guarantee you desired number of clicks.

It is all about Images.
It is the images that speak aloud. For enhanced shares, it is recommended to upload images. When you upload your own image, the image links the full-fledge version, not specifically the URL you want to share.
 
The Mighty hashtag
Hash tag in Google Plus works a bit different than that in Facebook and Twitter. Begin a practice by adding relevant hash tags to your own posts.  

Leverage Google Plus comments
The best part what I love is of G+ commenting system is – the option of sharing your posts to their own Google followers.
The aforesaid practices can significantly increase the follower base and help build your networking circle.





Wednesday, 2 April 2014

Boost Your Brand in Changing SEO Environment



There are lots of buzzwords we come to hear more often these days when it comes to establishing the brands online. Most of them come as a strategical and nimble approach we need to devise. But the presence of preeminent SEO makes it somewhat challenging.
The granddaddy of online marketing – SEO has witnessed great many changes over the years. Hence, effective SEO is a lot more than keyword stuffing and other marketing ploys. While rankings will continue to be a vital aspect of any effective SEO campaign, but there is lot more to do than just a good Google PR. Here are few other areas SEO enthusiasts must pay heed to:-

Google provides free tools for website marketers to help understand how visitors are finding the site. You should sign up for Google Analytics and Google Webmaster Tools. The tools by Google help you analyze the traffic generated.
The products can help you optimize content, products and services for your target market. Doing this can lead to a great user experience, consequently, leading yo more and people talking about the site, sharing your content (relevant)  by way of leading social media platforms. You can consider these below listed links:-


 •Relation building works better than just ‘link building’. You can begin searching on Google, Bing, Twitter, Facebook, Pinterest and Google + to find key stakeholders in a market and start building relations with them. Networking is the backbone of any online marketing and a key to success in SEO, even today. Honest and relevant recommendation of products and services, and sharing the information with your prospective buyer go a long way and works better than ‘’link’’.

•Sharing is caring! Leave enough room for your customers to leave reviews on various business platforms like Google+ for business. As search engine continue to pull in data from varied sources, you must consider using major review sites (like Yelp). For best results, you can employ SEO Experts India. Hiring a skilled panel of SEO can attribute to the campaign’s success.

Friday, 14 February 2014

Future of Digital Marketing lies in SEO



The fold of the digital age has transformed the way business entrepreneurs operate now. With more and more consumers repositioning virtual, digital marketing comes as a boon here. Digital marketing acts as a strategic tool to communicate with the prospective clients. Now, marketers have the lucrative opportunity to target their consumers and offer them the services they want to widen their business presence across the globe. Today, business enterprises are upgrading their budget portfolio to invest on digital channels to leverage the business operations go seamlessly successfully.

Why digital marketing is given importance?
·          
     To efficiently build digital properties
·         For better communication with consumers
·         For Unparalleled competence to enhance consumer segmentation
·         For Consistent engagement with consumers

Digital marketing is not just about web development services, rather it is all about managing the business operations for impeccable success with emerging channels and technology that dramatically change the business practices. Claritus provides its clients a full suite of internet marketing services with a purview of emerging trends in technology for a better insight to understand the client needs. The company offers powerful and intelligent digital marketing solutions for your business from website management services to content development and management.

No digital marketing is complete without SEO. Article and blog marketing are the strategic tools and an effective marketing technique that is gaining considerable attention among SEO professionals India. Establishing a brand and advertising the products and services is what every company does. Over 30% of the internet users access blog content for updated information. An impressive and a well-written blog raises the visibility and eventually the enterprise turns a cogent revenue earner. Claritus Consulting helps you develop the content that promotes the corporate blog postings.  We believe in publishing the content that truly speaks of the brand, hitting the target audience and spreading the right message. Our published content showcases the strengths and unique services that aim to communicate with the online consumers.  

With the blooming social media, content marketing has become a potent tool, now companies believe to develop the quality and SEO- friendly content to put it on giant networking sites to communicate with the prospects with the hope that their brand is trusted, reliable and full of source.     





Tuesday, 11 February 2014

Bad Grammar doesn’t necessarily mean low page rank: Matt Cutts



Matt Cutts, Search spam- Head at Google, released a video lately, addressing the concerns of SEO enthusiasts for punctuation and sentence structure for one of the customers who ask: Should I make the sentences error free on comments to my word Press blog? Should I keep a tab on all the comments that doesn’t make a lot of sentence and bears inappropriate grammar? Will that kind of commenting cast impact on page ranking?  

Matt enunciated further that as long as the grammar is concerned, ones blog post must be written in high quality. Notwithstanding, you should not fear too much about the sentence structure in customer feedback provided that the sentence structure on your own webpage is exceptionally good. He is aware of the people who publish things that do not necessarily fetch lot of sense always. You can have a quick glimpse at Youtube for the kind of comments people post regularly. For SEO experts India, all that matters is high quality content of ones own posts, he reiterates. He says badly published feedback has no impact on the capability to position. Just remember that your own material is of top high quality, He explains. While feedback with inadequate punctuation, sentence structure is not something to be involved about, you should still observe out for junk feedback.

It’s fairly easy to tell the distinction between a statement remaining by a junk bot and a statement remaining by an actual individual. As lengthy as the opinion seems to have been remaining by an actual individual, but the punctuation and sentence structure may not be ideal, it’s still ok to agree to the opinion without solving, He says poorly published feedback indicates more on the individual making the opinion than the site on which the opinion was published. So do not be apprehensive about it. SEO already has so much to worry about, imagine if we also have to correct the grammar part and sentence structure of every opinion we receive?
If you are looking for best SEO service packages for your business, Claritus Consulting offers flexible pricing package for high visibility on SERP, affordable online marketing and much more. 











Thursday, 28 November 2013

CONTENT LEVERAGES THE BENEFITS OF SEO



Branding by means of SEO or branding through well-written content is arguable in major sense. Though a good combination of SEO services helps build a loyal customer base with recognition but just relying on black hat SEO won’t do any good. However, a well-written and structured content tagged with proper search phrases together with well-customized web pages certainly boost the businesses from small to large. Every SEO enthusiast is well aware today that content is the impetus for Google’s algorithm. The leaders of websites who boasts of improved and higher ranking have rolled up their sleeves to produce a content that online buyers hooked for.

Writing SEO friendly content is a specialized skill for most of the SEO experts in India. Now the scenario has changed unlike some years back with Google’s mutable algorithm that disrupts your ranking course. In order to drive higher customer traffic your search engine pages must be navigated in structured fashion tagged with high-end quality content loaded with updated corporate article and blog posts. The SEO content must be optimized in a manner that meets the requirements of the indexing and ranking algorithms involved.
Studies have found that about 86% of blog give websites 97% more indexed links. Companies spend a whopping amount of 118.4 billion on content marketing, video marketing and by way of social media marketing. Estimate says B2B companies that generate blog have 67 more leads than those who don’t. With the stats available that truly speak how content can leverage the benefits of SEO, I think you can easily convince your boss to invest in content marketing.
 A website design has to be aesthetic enough to lure the consumer that can speak straight about your corporate brand. A brand needs to be prominent that considers universal clients.

A plain, unstylish, non-responsive websites with changing version in mobile turns off the customers online and, consequently increases the bounce rate. For user friendly, robust E-commerce and Web Development Services in India contact Claritus Consulting. Claritus is an industry leader in providing offshore IT services to domestic and international clients. The company provides multitude of website design and development services at affordable services. By hiring the SEO professionals, India, you can leverage the multitude of web lead benefits. With rich and alive content you can you can keep your targeted readers connected and can higher the ranking on SERP with top line growth.