In a digital age where technology sells like a hot cake and corporations reap the benefits at the optimum level. Corporations to survive in the longer run devise numerous SEO strategies and employ SEO experts to make a pertinent space in digital market. The two active key ingredients to create a digital impact are Public relations and SEO techniques. Two of these keys have always been destined to converge.
PR is a powerful tool to build relationships with internal and external stakeholders. PR is influential medium that helps increase a company’s and individual’s credibility and profile. SEO is the next best strategy to outshine in the digital sphere. And in business sphere we measure the established relationships, growing network. SEO today has revolutionized the way businesses operate across the different verticals. PR and SEO if equipped in combination can significantly improve the web presence globally.
What it all takes to taste the success in digital marketing?
Make Content a king of palace
Undoubtedly, content is the king. Content has been one of the fundamental pillars of traditional PR for years. Writing a rich content definitely rules. A well-written and timely upgraded content delivers the right message and keeps the reader mind boggling. It is always a good idea to publish the post with slideshares, video, images and impressive infographics to keep the audience connected. Always try to keep the thin line difference between corporate blogging and personal blogging. Try to draft the plans for the PR opportunities your business blogging is competent to create.
Understand That SEO is an Art
Ever since the birth of fierce beasts Google Panda and Penguin that fight low quality content hurts the searches of many industries that make it past human gatekeepers. Now with the release of Penguin 5 if you are hit by Penguin then you will see a significant drop in traffic. So if you are previously hit by these voracious beasts and see the improvement in your web traffic now that’s an indicator that you didn’t fall prey to it.
Skill Upgrade
There are SEO strategists that presume traditional SEO and PR is somewhat similar. Whereas PR professionals have been growing their networks simply through phone calls, emails, f2f meetings and plenty other media like this. Today, PR professionals need to upgrade their skills and consider the importance of digital channels in digital market sphere. Idea is to embrace the technology and SEO techniques that have been using for years. To make a pertinent place in the market sphere learning needs to be upgraded.
