Friday 15 November 2013

HOW RESPONSIVE WEBSITE DESIGN LEVERAGE THE BENEFIT OF SEO



Recently 2013 has witnessed an accelerated growth in the number of webmasters turning their conventional websites to responsive website. Responsive web design is imperative to deliver a consistent user experience across different screen resolutions. It is reported that nearly $1.1triliion of retail sales were web influenced back in 2011. But why it is necessary to have a responsive web development services in place, reportedly there are over 1.2 billion people who access the web using mobile devices. With a growing number of mobile users having a responsive website is an emerging and innovative technology to have the similar accessing experience.   


Hence, if a user visits your webpage and it is not optimized for their devices, there are possible chances they’d abandon then and there only. Google has recently come up with recommendation and tools to help webmasters improve the performance on Smartphone devices.

Why responsive design?

A responsive website has emerged as an innovative way to drive customer traffic. Typically, it is your website that is a first point of attraction for online users. Web masters today need to pay the great deal of attention to design and optimize the Webpages that can be accessed across all handheld devices with less load time. Lately in video, Matt cuts, head of Webspam team at Google discussed the concerns of SEO enthusiasts. He explained that we don’t need to worry about the SEO drawbacks as long as the page size is taken into account and everything works in sync with a mobile browser.
·         What are the possible benefits of running a responsive website for Webmasters?
·         Be accessible to your customers on all platforms be it smartphone, tablets, ipads etc.
·         Display the same aesthetic website on different screen size and resolution.
·         Accelerate the efficacy of your online campaigns.
·         Increase your reach geographically.
·         Promote your corporate brand.
·         No need to have a different mobile version website
·         Operate the business 24*7

Businesses can enjoy the global online presence with RWD strategy. In addition to, need to develop a separate mobile version is replaced. If you are looking for PHP development services India, Claritus Consulting is an industry leader that is specialized in website design and application development. The company is committed to provide high-end and affordable solutions for maximum lead generation from web to domestic and international clients.

Monday 11 November 2013

FUTURE OF DIGITAL MARKETING LIES IN ECOMMERCE



E-commerce is growing like a weed with promising future in digital marketing sphere. The penetration of E-commerce is growing at a much faster rate. Forester predicted US web shoppers will spend $262bn in 2013. Plethora of development companies are constantly engaged in developing a robust E-commerce website to cater to the needs of consumers online. Professional Ecommerce developers respond well to the varying clients requirements in accord to the prevailing business trends with best E-commerce Website Development Services.

Ideally, a website needs to be aesthetic, easy-to-navigate and SEO friendly to lure the consumers galore online.  Today, more and more consumers shop from the comfort of home online, to serve the same, a website has to be operational, professionally developed with a good supporting User interface that in turns make the website user-friendly. Magento is an example of such innovation with its release back in 2008 as a potent E-commerce platform. With Magento, E-commerce development has made lot easier for developers and webmasters to meet the growing needs of the online business and lure the target audience. 

A professionally developed website holds the capacity to leverage the business opportunities and top line growth for the seamless successful online promotion. It is just the design and development of website that drives millions of consumers to shop online across the globe. With cost effective E-commerce Development Services India, companies can get the website design and development solutions to make a strong platform to serve to the large client base. Indian consumers prefer to shop online with COD (Cash on Delivery) as a mode of payment. In the recent years, the complexity of payment integration has been reduced dramatically. Developers design the COD payment option for the convenience and easy-to-use for consumers online.
What all attributes make E-commerce popular? Let’s sum It up some of the major advantages of E-commerce development.

Geographical barrier: With an aesthetic website you are not confined to physical store and reach the masses. The evolution of E-commerce and M-commerce geographical constraint can be over powered.

Search Engine Friendly: A professionally developed website can be made SEO friendly. Maximum traffic of consumers can be derived with search engine friendly. According to IAMAI, rising consumer preference for shopping online in clothing is anticipated a year-on-year growth of 84%.

Lower cost: One of the most positive features of E-commerce development is the lower cost. Not only giant size businesses, small retail companies can get the E-commerce Website Development Services at affordable prices.

User Interface: An aesthetically user friendly website makes easier to locate the products and services for end-user. Easy payment integration and customized features in a website facilitates the repeat purchase of shoppers

E-commerce development is indispensable to meet the growing needs of online consumers and successful online promotio